Jul, a true rap phenomenon, has become in just a few years the new face of Marseille. A kid from the working-class neighborhoods who, with a €20 microphone and a bedroom turned into a studio, reshaped French rap. Independent and hyper-productive, he imposes his own style and brings together all generations. Behind the auto-tune and Kalenji tracksuits lies a cultural revolution that is disrupting the established rules of the entertainment industry and extending far beyond the city of Marseille.