Jimeoin, in the title role, plays a man fixated on the concept of celebrity, or more accurately, how he can become one. He is passionate about being a celebrity, but unfortunately he just isn't very talented. After trying to secure roles in myriad productions he finally finds employment as an extra, and what follows is his misadventures as he becomes involved with shady business men, producers and mobsters all of whom are fixated with show business.