¡Que viva la lucha! is a 2007 film directed and produced by Gustavo Vazquez about Lucha libre in Tijuana, Mexico, considered to be a form of extreme lucha libre. The film follows Extreme Tiger, an up-and-coming professional luchador from Tijuana, on a journey that places him in a mask vs. hair match against Joe Líder. In addition, he follows other new talent, Angel Negro Jr. and Pancho Cachondo. In the process, the film also interviews other luchadores, promoters, commissioners, families, and fans who discuss the cultural significance of lucha libre as sport, ritual, and spectacle.