As he turns 50, filmmaker Pini Schatz sets out to explore his life-long obsession with the band Sparks (the brothers Ron and Russell Mael). Pini charts the impact of Sparks on his life while meeting with fellow Sparks fans, among them famous musicians, in Tel Aviv, London, Berlin, Rotterdam and NYC. Structured as a personal quest of the filmmaker to prove that Sparks are the coolest underrated band in the history of popular music, this docu-comedy explores the universal themes of growing old and being an outsider, the importance of art in daily life and the power of non-conformism.