Reverend Billy, a.k.a. Bill Talen, is an actor/performance artist and a leading figure within the anti-globalization movement. His work combines the ideas of social and political change with the means of theater arts to counteract our media-laden culture. The film follows the Reverend's "shopping interventions/actions" into cultural dead zones such as Starbucks, Disney and the New York University construction site at Poe House.